Track Influence of Multiple Campaigns on Opportunities! … #bigrelief
New multitouch campaign influence models will help marketing team to track the influence details of each campaign that interests them.
Now you can track:
- First Touch
- Last Touch
- Evenly distribute revenue to all campaigns impacting an opportunity
With Customizable Campaign Influence, you can setup 3 new models apart from Primary Campaign Source model, they are:
- First Touch model: Track where your brand interacts first time with prospect.
- Last Touch model: This is a very important one. It shows the campaign that helped closing the opportunity successfully.
- Even Distribution model: Captures how each campaign performs across all interactions with prospects.
Note: These new models are available to Pardot users using Customizable Campaign Influence.
Need to setup Marketing Cloud or Marketing Automation? We will be glad to help.
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