These new models are available to Pardot users using Customizable Campaign Influence.

Track Influence of Multiple Campaigns on Opportunities! … #bigrelief

New multitouch campaign influence models will help marketing team to track the influence details of each campaign that interests them.

Now you can track:

  • First Touch
  • Last Touch
  • Evenly distribute revenue to all campaigns impacting an opportunity

With Customizable Campaign Influence, you can setup 3 new models apart from Primary Campaign Source model, they are:

  1. First Touch model: Track where your brand interacts first time with prospect.
  2. Last Touch model: This is a very important one. It shows the campaign that helped closing the opportunity successfully.
  3. Even Distribution model: Captures how each campaign performs across all interactions with prospects.

Note: These new models are available to Pardot users using Customizable Campaign Influence.

Need to setup Marketing Cloud or Marketing Automation? We will be glad to help.

#CloudFountain #Salesforce #Winter18 #SalesCloud #MarketingCloud

Author: CloudFountain

We started as a side business in 1999 and have since grown to become a leading provider of IT solutions for businesses. With around 30 employees across several countries, we offer a wide range of services, including IT support, hosting, and custom software development. Over the years, we have served approximately 1000 customers, ranging from small startups to large enterprises. Our mission is to provide cutting-edge technology solutions that help our clients achieve their business goals. We pride ourselves on our exceptional customer service and attention to detail, and we work closely with each client to understand their unique needs and provide tailored solutions that meet their specific requirements. At CloudFountain, we believe that technology can be a powerful tool for growth and success. That’s why we stay on top of the latest trends and advancements in the industry, so we can provide our clients with the best possible solutions. Whether you need IT support, hosting services, or custom software development, our team of experts is here to help. Contact us today to learn more about how we can help your business succeed.

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