These new models are available to Pardot users using Customizable Campaign Influence.

Track Influence of Multiple Campaigns on Opportunities! … #bigrelief

New multitouch campaign influence models will help marketing team to track the influence details of each campaign that interests them.

Now you can track:

  • First Touch
  • Last Touch
  • Evenly distribute revenue to all campaigns impacting an opportunity

With Customizable Campaign Influence, you can setup 3 new models apart from Primary Campaign Source model, they are:

  1. First Touch model: Track where your brand interacts first time with prospect.
  2. Last Touch model: This is a very important one. It shows the campaign that helped closing the opportunity successfully.
  3. Even Distribution model: Captures how each campaign performs across all interactions with prospects.

Note: These new models are available to Pardot users using Customizable Campaign Influence.

Need to setup Marketing Cloud or Marketing Automation? We will be glad to help.

#CloudFountain #Salesforce #Winter18 #SalesCloud #MarketingCloud

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Author: CloudFountain

CloudFountain, founded in 2012, helps organizations accelerate growth through Salesforce, AI, and custom application development. We partner with businesses to modernize operations, unlock data-driven insights, and build scalable digital solutions that drive measurable impact. From strategy to execution, we focus on delivering high-quality, tailored solutions that improve efficiency, enhance customer experience, and enable smarter decision-making. Our approach is hands-on, outcome-driven, and aligned with executive priorities—helping leaders turn technology into a competitive advantage.