Categories Salesforce

What is Lightning Framework – Salesforce Lightning Web Components

What is Lightning Framework - Salesforce Lightning Web Components

The Lightning Framework is a component-based framework that enables developers to build responsive and dynamic web applications for the Salesforce platform. The framework is used to build custom user interfaces, integrating with the Salesforce back-end and providing a seamless user experience.

The Lightning Framework was first introduced in 2014 and is built on modern web technologies, including HTML5, CSS3, and JavaScript. The framework provides a range of pre-built components that developers can use to quickly build interfaces, including buttons, forms, tables, and charts. These components are designed to be reusable, modular, and easily customizable, allowing developers to build complex interfaces with minimal coding. A company providing Salesforce application development services will understand your business requirements and let you know the right framework or Salesforce integration service that will benefit you.

The framework also provides a set of tools and services that enable developers to build, test, and deploy their applications, including the Lightning App Builder, which provides a drag-and-drop interface for building UIs, and the Lightning Design System, which provides a set of UI guidelines and templates to ensure a consistent look and feel across applications.

Overall, the Lightning Framework provides a powerful set of tools and services that enable developers to build custom, modern web applications on the Salesforce platform, quickly and efficiently.

However, if you want to know whether to use this service for your business or not, you may benefit from a company like Cloudfountain Inc. offering Salesforce Integration Consulting. They have a team of experts who are able to tell you why or why you shouldn’t consider a lightning framework for your application.


Salesforce Lightning Components vs Lightning Web Components

2. Salesforce Lightning Components vs Lightning Web Components

Salesforce Lightning Components and Lightning Web Components are both technologies used to build custom user interfaces in Salesforce, but there are some differences between them.

Salesforce Lightning Components were introduced in 2014 and are based on the Aura framework. They use a component-based architecture to build UI elements that can be reused across different applications. Lightning Components have their own markup language called Aura Markup Language (AML) and are primarily designed to run on the Salesforce platform.

Lightning Web Components, on the other hand, were introduced in 2019 and are based on the open-source Web Components standard. They use modern web standards like HTML, CSS, and JavaScript to build UI elements that can be used across different platforms, including Salesforce. Lightning Web Components are designed to be lightweight, fast, and easy to develop and maintain. Companies offering Salesforce CRM Integration Services will be able to tell you about Salesforce Lightning components in more detail.

Here are Some Key Differences Between the Two Technologies:

  • Language: Lightning Components use Aura Markup Language (AML) while Lightning Web Components use HTML, CSS, and JavaScript.
  • Reusability: Both technologies are designed to be reusable, but Lightning Web Components are more modular and can be easily shared across different applications and platforms.
  • Performance: Lightning Web Components are generally faster and more efficient than Lightning Components because they use modern web standards and are optimized for performance.
  • Development experience: Lightning Web Components provide a more modern and intuitive development experience than Lightning Components, with better support for modern development tools and frameworks.

In summary, while both Salesforce Lightning Components and Lightning Web Components are used for building custom UI elements in Salesforce, Lightning Web Components are a newer, more modern, and more versatile technology that is optimized for performance and provides a better development experience.

Why is Lightning Web Components Faster than Lightning Components

3. Why is Lightning Web Components Faster than Lightning Components

Of the many available custom app development frameworks and platforms, salesforce custom application development is widely used among businesses looking to build custom applications. There are several reasons why Lightning Web Components (LWC) are generally faster than Lightning Components (LC):

  • Native Web Standards: Lightning Web Components are built using native web standards like HTML, CSS, and JavaScript, which means they can take advantage of browser optimizations and performance improvements that have been developed over the years.
  • Lightweight Framework: The LWC framework is designed to be lightweight and minimal, with a smaller footprint than the Aura framework used by Lightning Components. This means that LWC can be loaded and executed more quickly than LC.
  • Server-Side Rendering: LWC supports server-side rendering, which means that the initial HTML for the component is generated on the server and sent to the browser, rather than having to wait for the client-side JavaScript to initialize and render the component. This can result in a faster initial load time and a better user experience.
  • Smaller Bundle Size: LWC components have a smaller bundle size compared to LC, which means they can be downloaded and loaded more quickly by the browser.
  • Better Caching: LWC provides better caching mechanisms, allowing components to be cached more effectively and reducing the amount of data that needs to be downloaded and processed by the browser.

In summary, Lightning Web Components are faster than Lightning Components because they are built using modern web standards, have a lightweight framework, support server-side rendering, have smaller bundle sizes, and provide better caching mechanisms.

Final words

As stated in the blog, there are ample benefits of Salesforce Lightning Web components and why they are faster than Lightning components. If you want to know more about this framework or any other Salesforce service, contact a company offering Salesforce application development services. They’ll be able to guide you in knowing whether to use Salesforce Lightning web components depending on your business requirements.

Categories Salesforce

Best Practices for Salesforce Classic to Lightning Migration

Best Practices for Salesforce Classic to Lightning Migration

Salesforce Lightning is a modern user interface that enhances the overall user experience and is the future of the Salesforce platform. Contacting a company offering Salesforce Integration Services will make the migration process smooth.

Here are some best practices for a successful migration from Salesforce Classic to Lightning:

  1. Plan Ahead: Before starting the migration process, plan ahead by analyzing your current Salesforce Classic setup, identifying any customizations or integrations that may be impacted by the migration, and creating a migration plan.
  2. Evaluate your Org: Evaluate your org to determine if it is ready for the migration to Lightning. You can use Salesforce’s Lightning Experience Readiness Check tool to help determine your org’s readiness.
  3. Communicate with Stakeholders: Communicate the migration plan to all stakeholders in advance to manage expectations and ensure a smooth transition.
  4. Perform a Pilot Test: Before rolling out Lightning to all users, perform a pilot test with a small group of users to identify any potential issues or challenges.
  5. Update Customizations: Review and update customizations, including Visualforce pages and custom buttons, to ensure compatibility with Lightning.
  6. Optimize Lightning Features: Optimize your Lightning features and take advantage of new capabilities, such as customizable dashboards and in-app guidance.
  7. Train your Users: Provide training and support to your users to ensure a smooth transition to Lightning.
  8. Monitor Adoption: Monitor user adoption of Lightning and provide ongoing support to ensure that users are comfortable with the new interface.

By following these best practices, you can ensure a successful migration from Salesforce Classic to Lightning and take advantage of the enhanced user experience and new features of the Lightning platform. While you can complete the migration process on your own, a company providing Salesforce Integration Consulting Services will be able to help you streamline the migration process better.

Now that you know a little about the practices, it’s time to explore each in more detail.

Plan Ahead

Planning ahead is a crucial step in a successful Salesforce Classic to Lightning migration. Here are some specific things you can do to prepare for the migration:

Analyze your Current Salesforce Classic Setup: Take a close look at your existing Salesforce Classic setup, including customizations, integrations, and business processes. Identify any customizations or integrations that may be impacted by the migration to Lightning and create a plan to address them.

Set Goals for the Migration: Define your goals and objectives for the migration to Lightning. What do you hope to achieve by migrating to Lightning? What benefits do you expect to see?

Create a Migration Plan: Develop a comprehensive plan that outlines the migration process, including timelines, resources, and responsibilities. Identify any potential roadblocks and develop contingency plans.

Get Buy-in from Stakeholders: Involve all relevant stakeholders, including executives, IT, and end-users, in the planning process. Get buy-in from all parties and communicate the migration plan clearly and frequently.

Establish a Testing Environment: Create a testing environment that mirrors your production environment, so you can test the migration process and identify any potential issues or challenges.

Review and Update Documentation: Review and update any existing documentation, including user manuals and training materials, to ensure they are up-to-date and compatible with Lightning.

By taking the time to plan ahead, you can minimize disruption to your business processes and ensure a smooth transition to Lightning. A well-planned migration can also help you maximize the benefits of the new platform and achieve your business objectives.

Evaluate your Org

To evaluate your Salesforce org’s readiness for a migration from Classic to Lightning, you can use Salesforce’s Lightning Experience Readiness Check tool. This tool analyzes your org and provides a report that highlights any potential issues or areas of concern. Here’s how to use the tool:

  • Log in to your Salesforce org and navigate to the Lightning Experience Readiness Check page in Setup.
  • Click the “Check Your Readiness” button to start the evaluation.
  • The tool will analyze your org’s metadata and configuration to identify any potential issues that may affect your migration to Lightning. This may take a few minutes to complete.
  • After the analysis is complete, you’ll receive a report that outlines any potential issues or areas of concern, such as unsupported customizations, unsupported features, or data quality issues.
  • Review the report and use it to identify any issues that need to be addressed before migrating to Lightning.
  • Address any identified issues, such as removing unsupported customizations, updating Visualforce pages to be compatible with Lightning, or cleaning up your data.
  • Run the Lightning Experience Readiness Check again to verify that all issues have been resolved.

By using the Lightning Experience Readiness Check tool, you can quickly identify any potential issues or areas of concern that may impact your migration to Lightning. Addressing these issues in advance can help ensure a smooth and successful migration to the new platform.

Sample Migration Plan

Here’s a sample migration plan for stakeholders to help ensure a successful Salesforce Classic to Lightning migration:

Goal and Objectives: Define your goal and objectives for the migration, such as improving user adoption and increasing efficiency.

Communication Plan: Develop a communication plan that outlines how you will inform stakeholders about the migration, what they need to know, and how they can provide feedback. Consider holding a kickoff meeting to discuss the migration plan and answer any questions.

Timeline: Create a timeline for the migration that includes key milestones, such as testing, training, and rollout. Share the timeline with stakeholders to manage expectations and ensure everyone is aligned.

Resources: Identify the resources that will be required to complete the migration, such as personnel, technology, and training. Allocate resources appropriately to ensure a successful migration.

Risk Assessment: Perform a risk assessment to identify any potential risks or roadblocks that could impact the migration. Develop contingency plans for each risk to minimize disruption.

Testing Plan: Develop a testing plan to ensure that the migration is successful and that all systems and processes are functioning as expected. Identify a testing team and schedule adequate time for testing.

Training Plan: Develop a training plan that outlines how users will be trained on the new Lightning interface. Consider developing training materials, holding training sessions, and providing ongoing support.

Rollout Plan: Develop a rollout plan that outlines how you will transition users from Classic to Lightning. Consider rolling out the new interface in phases to minimize disruption and provide targeted support. Salesforce Integration Consulting is the best way to go about the plan in the right manner.

Monitoring and Support: Develop a plan for monitoring user adoption and providing ongoing support. Consider holding regular check-ins with stakeholders to identify any issues or challenges and address them quickly.

By following a comprehensive migration plan and involving stakeholders at every step, you can ensure a successful transition from Salesforce Classic to Lightning.

Pilot Testing Best Practices

Here are some best practices for conducting pilot testing during a Salesforce Classic to Lightning migration:

Define the Scope: Define the scope of the pilot test, including the users, features, and use cases that will be included. Ensure that the scope is manageable and representative of the broader user population.

Select Pilot Users: Select a group of users to participate in the pilot test. Consider selecting users from different departments and with different levels of experience with Salesforce.

Communicate the Purpose and Expectations: Communicate the purpose of the pilot test to the selected users and set clear expectations for their participation. Explain the benefits of the new Lightning experience and how their feedback will be used to improve the migration process.

Provide Training: Provide training to the pilot users on the new Lightning experience and any new features that are being introduced. Ensure that they have the necessary resources and support to complete the pilot test successfully.

Develop Test Scenarios: Develop test scenarios that are aligned with the scope of the pilot test. Ensure that the scenarios are comprehensive and cover all relevant features and use cases.

Collect Feedback: Collect feedback from the pilot users on their experience with the new Lightning interface. Use a combination of surveys, interviews, and observation to gather feedback.

Analyze Results: Analyze the results of the pilot test and identify any issues or areas of improvement. Use the feedback to make any necessary changes to the migration plan before rolling out the new Lightning interface to the broader user population.

Provide Feedback to Pilot Users: Provide feedback to the pilot users on their participation in the pilot test and how their feedback was used to improve the migration process. Thank them for their contributions.

By following these best practices for pilot testing, you can ensure that the new Lightning interface meets the needs of your users and is successfully adopted across the organization.

Train your Users – Best Practices

Here are some best practices for training your users on the new Lightning interface in Salesforce:

Start with a Kickoff Meeting: Hold a kickoff meeting to introduce the new Lightning interface and explain the benefits of the upgrade. This meeting can help set the stage for the training and create excitement among users.

Identify Different user Groups: Identify the different user groups that will be using Salesforce and their specific needs. Tailor your training materials and approach to each group’s needs.

Provide Hands-on Training: Provide hands-on training to help users become familiar with the new Lightning interface. Consider providing online training modules or live training sessions that allow users to practice using Salesforce in a safe environment.

Use Real-Life Scenarios: Use real-life scenarios to help users understand how to use Salesforce in their day-to-day work. This approach can help users see how Salesforce can be used to solve business problems and make their work easier.

Provide Ongoing Support: Provide ongoing support to users after the training is complete. Consider creating a user community or a help desk to help users troubleshoot issues and answer questions.

Encourage Feedback: Encourage users to provide feedback on the training and the new Lightning interface. Use the feedback to identify areas of improvement and make any necessary changes to the training or the interface.

Reinforce Training: Reinforce the training by providing regular updates on the new features and how they can be used. Consider creating a knowledge base or providing regular emails or newsletters that highlight the features and their benefits.

By following these best practices, you can help ensure that your users are comfortable and confident using the new Lightning interface in Salesforce. This can help improve user adoption and drive business results.

Optimize Lightning Features – Best Practices

Here are some best practices for optimizing Lightning features in your Salesforce org:

Evaluate your Org: Before optimizing Lightning features, evaluate your org’s readiness for Lightning by using Salesforce’s Lightning Experience Readiness Check. Identify any issues that need to be addressed before optimizing Lightning features.

Understand the Features: Familiarize yourself with the Lightning features that are available in Salesforce. Review the Salesforce documentation and attend training sessions to learn how to use the features effectively.

Customize Lightning Pages: Use Lightning App Builder to customize your Lightning pages and tailor them to the needs of your users. Consider adding or removing components to improve the user experience.

Automate Processes: Use Lightning Flow to automate repetitive processes and reduce manual effort. Identify processes that can be automated and design flows that streamline those processes.

Leverage Lightning Components: Use Lightning components to enhance your Lightning pages and improve the user experience. Consider creating custom components that address specific business needs.

Monitor Performance: Monitor the performance of your Lightning pages and identify any issues or areas of improvement. Use tools like the Lightning Usage App to track usage and identify areas where performance can be improved.

Train Users: Provide training to your users on how to use the new Lightning features effectively. Consider creating training materials, holding training sessions, and providing ongoing support.

Gather Feedback: Collect feedback from your users on their experience with the new Lightning features. Use the feedback to identify areas of improvement and make any necessary changes to optimize the features.

By following these best practices, you can optimize the Lightning features in your Salesforce org and improve the user experience.

Monitor Adoption – Best Practices

Here are some best practices for monitoring adoption of the new Lightning interface in Salesforce:

Define Adoption Metrics: Define the metrics that you will use to measure adoption of the new Lightning interface. These metrics could include things like the number of users who have logged in to the new interface, the number of activities completed using the new interface, or the number of reports created using the new interface.

Set Adoption Goals: Set adoption goals for the new Lightning interface based on the metrics that you have defined. These goals should be specific, measurable, and achievable.

Monitor Usage: Use Salesforce’s built-in reporting and analytics tools to monitor usage of the new Lightning interface. Monitor usage on a regular basis and compare it to your adoption goals to identify areas where adoption is lagging.

Identify Barriers to Adoption: Identify any barriers to adoption of the new Lightning interface, such as lack of training, resistance to change, or technical issues. Address these barriers as quickly as possible to improve adoption.

Provide Ongoing Training and Support: Provide ongoing training and support to users to help them get the most out of the new Lightning interface. Consider creating a user community or a help desk to provide users with support and answer their questions.

Communicate Progress: Communicate progress on adoption goals to stakeholders on a regular basis. Use this communication to celebrate successes, identify areas where improvement is needed, and keep stakeholders informed of the benefits of the new Lightning interface.

Continuously Improve: Continuously improve adoption by identifying areas where improvements can be made and taking action to address those areas. Consider gathering feedback from users on a regular basis to identify areas where improvements can be made.

By following these best practices, you can monitor adoption of the new Lightning interface and ensure that users are fully leveraging its features and benefits. This can help drive business results and improve the overall user experience. You can contact a company offering Salesforce Integration Services in USA that will help you with salesforce integration or migration.

Categories Salesforce

Benefits of Salesforce Experience Cloud

Benefits of Salesforce Experience Cloud

Uniting all of your teams–sales, marketing, commerce, IT and service, with one shared view of every customer is what binds teams together and provides excellent customer support. Salesforce experience cloud is one such way to create incredible customer experiences and foster deeper customer relationships. Salesforce CRM Integration Services come in handy here.

Salesforce Experience Cloud, formerly known as Salesforce Community Cloud, is a platform that allows companies to build branded communities where employees, customers, and partners can collaborate, share information, and engage with each other.

Here are some benefits of Salesforce Experience Cloud:

  1. Enhanced Customer Engagement: Salesforce Experience Cloud enables businesses to build communities where customers can access knowledge articles, engage with experts, and get support. Doing so increases customer relationships and loyalty.
  2. Increased Collaboration: Experience Cloud enables organizations to create secure, branded portals where employees, partners, and customers can work together on projects, share ideas, and collaborate on tasks.
  3. Customization: The platform provides businesses with flexibility and customization options to create communities that align with their brand and needs. This includes customizable templates, branding options, and layout options.
  4. Integration: Experience Cloud seamlessly integrates with other Salesforce products, such as Sales Cloud and Service Cloud, as well as with third-party applications, enabling businesses to manage customer data, automate workflows, and gain deeper insights into customer behavior.
  5. Mobile Optimization: Experience Cloud is mobile-optimized, meaning that customers and employees can access the community from their mobile devices, making it easier to stay connected and engaged on-the-go.
  6. Analytics: Experience Cloud provides businesses with data-driven insights into community engagement and performance, enabling them to make informed decisions about their community strategy. A Big Data Solutions Company can help you with the data analytics aspect.

In summary, Salesforce Experience Cloud offers businesses the ability to create customized, branded communities that enable enhanced engagement, collaboration, and data-driven insights, while also seamlessly integrating with other Salesforce products and third-party applications.

Categories Salesforce

Salesforce Integration Best Practices

Salesforce Integration Best Practices


Salesforce is a powerful business platform that enables companies to manage all their customer and employee data in one place.

Integrating Salesforce with other systems is a key component to getting the most out of your Salesforce system. To help you get started, here are some integration best practices:

Define your Integration Goals and Objectives

Before you start, you need to define your integration goals and objectives. This means taking a step back and thinking about what you want to get out of the project. Is there an area where your business could be improved? Is there an opportunity for growth that would benefit both parties? Do you want to save money or increase revenue through this partnership?

There are many ways to approach this issue: some may prefer a long-term goal (such as increasing sales), while others might choose something more concrete (like reducing costs). Whatever approach you take, make sure it’s aligned with both parties’ needs and interests–and don’t worry if other people have different ideas about what success looks like! You can always discuss those differences later on; just remember that everyone has different priorities when setting up their own project plans.”

Identify your Salesforce Footprint

Before you can even begin to consider how to integrate Salesforce and Sales Cloud, it’s important to understand the extent of your current footprint. This will help determine which integration methods are best suited for your organization.

What Salesforce modules are you using? To start, take inventory of all the modules in use at your company (for example, Sales Cloud Professional Edition or Enterprise Edition). These modules may include:

  • Sales Cloud – includes activities like lead generation and sales forecasting;
  • Service Cloud – provides tools for service management;
  • Community Cloud – allows users from different departments within an organization share content with one another;
  • Analytics Cloud – provides access to real-time data analysis capabilities through dashboards, reports and scorecards;
  • Chatter social networking tool that facilitates communication between employees across departments

If doing so all by yourself gets to your nerves, it is wise to consider Salesforce Integration Consulting from a renowned Salesforce Integration company.

Select an Integration Partner

Once you’ve decided to integrate Salesforce, the next step is to select an integration partner. There are many different types of partners that can help with this process–from software vendors to consultants.

While it’s tempting to go with the cheapest option, it’s important to remember that cost isn’t everything when it comes time for your company’s long-term success. It’s important that your integration partner be familiar with not only Salesforce but also your industry and business processes so they can provide you with the best value possible.

Maintain a Plan for Scaling up your Onboarding Process

In order to maintain a successful onboarding process, you’ll need to have a plan for scaling up your process as well as one for scaling down. You should also include periodic review of your onboarding process so that it stays fresh and up-to-date with best practices.

To help you define these plans, let’s look at an example: Say you’re building an app that helps salespeople manage leads within Salesforce CRM. You might define three phases in this case–beginning with “onboarding” (the initial setup), followed by “training” (training users on how best to use the application), ending finally with “post-launch support.”

Manage the Performance of your Salesforce Instance(s)

Monitoring the performance of your Salesforce instance(s) is a good way to ensure that your organization is getting the most out of its data. The Salesforce integration best practices below will help you maintain high availability, optimize query performance and reduce downtime:

  • Monitor system health regularly. You should be able to see when there are issues with your Salesforce instance(s) so that they can be addressed before they become major problems.
  • Check for bottlenecks in processing by monitoring Governor Limits, new features, memory usage and SOQL calls for each context. This process should be repeated regularly as new objects are created or moved around within the instance; otherwise there may be significant delays when trying to access those particular records later on down the line!

Integration Best Practices are a Key Component in Getting the Most out of your Salesforce System

Integration best practices are a key component in getting the most out of your Salesforce system. To ensure the system follows the best Salesforce Integration practices, take help from a company offering Salesforce Integration Services. Here are some examples of integration best practices:

  • Platform events, change data capture (CDC) and custom fields can be used to send data to other systems from Salesforce. This helps ensure that all relevant information is available when you need it and allows for more timely reporting and analysis than if you were using manual processes alone.
  • It’s important to understand how much data is being pulled into Salesforce so that you don’t overload yourself with too much information or overwhelm the system with too many API calls–especially if those reports aren’t being used regularly by end users!


Salesforce integration is an essential part of any eCommerce or B2B company’s growth strategy. The best way to ensure that your Salesforce implementation is successful is by following these best practices and keeping them in mind throughout the process. Consider contacting Salesforce Integration Consulting Services based in the USA, such as ours. By doing so, you can ensure that your data will be clean and accurate, which will lead to better business decisions being made by everyone involved in making those decisions.

Categories Salesforce

Pardot vs Marketo vs HubSpot

Pardot vs Marketo vs HubSpot


Marketing automation is a set of software applications that will help you automate your marketing process. It enables you to send consistent, personalized messages to your customers and prospects based on their behavior and preferences.

Marketing automation can make the difference between success and failure for your business when it comes to marketing efforts. Without it, it’s difficult to keep up with all the things that need doing in order to be successful. Salesforce CRM Integration Services is a great option for you to build better customer relationships and enhance marketing strategies.

However, like any tool or technology, there are many options available for this type of service – not all of which are created equal! There are some key questions you should ask before choosing one platform over another:


Pardot is a marketing automation platform that helps marketers build and nurture relationships with leads, track their progress through the buyer’s journey and close more deals. Pardot provides lead scoring capabilities which allow you to determine the value of each prospect based on their level of engagement with your company. It also allows you to create custom workflows for different types of prospects so that you can personalize messages based on how engaged they are with your brand.

User friendliness

The user interface is very easy to navigate and understand which makes it ideal for beginners looking to get started quickly without having too much trouble learning how everything works together at first glance.

Integration Capabilities

Pardot has over 100+ integrations available including Salesforce CRM integration which allows users access data from both platforms through one single login screen (which makes things easier).


Marketo is a marketing automation platform that helps businesses create, manage and optimize digital experiences across all marketing channels. It has a built-in analytics suite that monitors the performance of your digital marketing campaigns, including lead scoring capabilities, user-friendliness and integration capabilities.

Marketo’s email marketing capabilities allow you to send personalized emails based on customer preferences or behavior patterns, which means you can deliver content at just the right time for maximum engagement with your brand.


Hubspot is a marketing automation platform that allows you to manage your entire customer lifecycle from lead generation to conversion. Hubspot has a free plan and paid plans, which are based on the number of contacts in your database (beyond 10,000).

Free Plan

Hubspot CRM

Tracks contact information for all of your leads and customers in one place so you can easily follow up with them at any time. It also includes integrations with other popular services like Salesforce or Google Analytics so that you can track analytics from within the same dashboard as well!

Hubspot CMS

Allows users to create landing pages without having any coding experience; this feature makes it easy for anyone at any level on their team (even non-technical folks) to create amazing content without having any technical knowledge at all!

Paid Plans

Lead Scoring Capabilities

Allows marketers who don’t have much experience creating their own formulas into doing so by providing them with pre-defined rulesets based on different criteria like industry type/size etc., which makes it easier than ever before when trying find new leads within their target market segmentation strategy.”


Pardot is a great marketing automation tool to help you with your lead generation and marketing campaigns. Marketo is another popular option, but Hubspot may be better suited to your needs.

With these three tools, you can easily manage all of your marketing activities from one place–from setting up landing pages and email campaigns to tracking conversions and revenue metrics. But which one should you use?


Marketo is a great platform for marketing automation, but it can be hard to use and expensive. Hubspot offers many of the same features in a simpler interface at a lower price point. Pardot is a good choice if you need more extensive integration with Salesforce or other CRM tools than either option offers. However, if you still need expert advice, contact Cloud Fountain. It offers Custom Application Development Services in USA. Their team will help you with choosing the right platform.